Packaging

Social Syndicate also collaborated closely with partners on projects beyond just restaurants. One notable project I worked on was with Smyle Co., a local cannabis brand. I was tasked with developing their brand identity and packaging design. Since they’re a San Diego-based company, they wanted the packaging to capture the essence of the city’s lively spirit and diverse attractions. To do this, I drew inspiration from San Diego’s vibrant energy, infusing the design with bold colors and imagery that reflect the excitement and adventure the city offers. Each design element was carefully crafted to evoke a sense of fun, while also staying true to San Diego’s laid-back, welcoming vibe. The goal was to strike a balance between creativity and approachability, ensuring the design not only stands out on the shelf but also feels like a true representation of the city’s dynamic character.